The Psychology of Color in Marketing and Branding

The Importance of Colors in Branding

Let’s address branding, which is one of the most important issues relating to color perception and the area where many articles on this subject run into problems.

There have been numerous attempts to classify consumer responses to different individual colors:

color-emotion

… but the truth of the matter is that color is too dependent on personal experiences to be universally translated to specific feelings.

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