Retail giant is first to offer tickets to early screenings from a major studio

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Walmart is about to give Superman an early boost at the box office, with the company becoming the first retailer to sell tickets to an advance screening of a studio film. It’s a deal that, if it takes off with consumers, could quickly become a new source of revenue for Hollywood’s majors while altering the way moviegoers are lured into the megaplex.

 

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