E-commerce Trends in 2012 & Next Generation Media

Here’s a speed summary of one of the smartest presentations on e-commerce trends we’ve come across lately

Trend 1: Disruptive Experiences 

  • Rich commerce (3D, AR, interactive video, virtual models)
  • Single Page Stores (Blixt&Dunder, Flaek)
  • Simple Stores (Read Sweater, Bucky Cubes) (inc. one product per category – just buy this one)
  • Dynamic Pricing (decreasing wonderprice, blind auctions (deal de ouf), micro-flash promos (4 seconds to buy)

Trend 2: Social Commerce

  • Buyer Communities (gdgt)
  • Group-Buy
  • Shop and Share (just bought it)
  • Curation (Polyvore)
  • Community Recommendations (Fashism)
  • Co-Browsing
  • F-Commerce (facebook store)
  • F-Commerce (facebook store-front (redirects))
Trend 3: Mobile
  • Mobile apps (price comparison)
  • Mobile apps (e-commerce)
  • Mobile apps (personalisation)
  • Mobile apps (loyalty)
  • Mobile apps (catalogues – touch-enabled)
  • New mobile devices screens (tablets, in-car, photoframes, media players)

Here are the 2012 trends in e-commerce from Cedric Deniaud of the Paris-based agency The Persuaders slides.

Here are more informative slides concerning Next Generation Media, People, Mobile, Content, Technology, Social Media, Location & Loyality; Effectiveness

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