Cable Networks Create New Social Apps
As the mid-TV season continues to roll out, cable networks like FX and USA are doubling down on social TV campaigns and show integrations. Using mobile apps and tablet apps, social networks such as Facebook and check-in services like GetGlue and Miso, cablers are focusing on connecting fans with show content.
Cable has long been a strong supporter of social TV, with networks like MTV and VH1 using social apps to engage in real-time discussions around awards shows and other programming. The newest trend, however, is social-focused marketing as a way to keep viewers engaged and spreading the word through their networks and graphs.