adidas Originals iPhone App Video Review

Later this month, adidas Originals will launch a new app destined for the iPhone. Well-stocked with a fair amount of features, some of the highlights include the ability to use image recognition to match the colorway of a sneaker taken with a photograph alongside the currently available catalog of sneakers from adidas Originals. Rounding out the line are direct links to the various capsules for the season as well as a GPS store finder.

Watch clip: