Why set up shop on Facebook?

We think launching products with pop-up stores on Facebook, and more generally brand-building with pop-up f-commerce is smart branding.

Why? Because word of mouth is critical to branding, particularly at product launch, when adoption rates can be accelerated by word of mouth. And Facebook is essentially a word of mouth platform. Ultimately, a brand – a trademark imbued with value – exists in the mind and on the lips of customers, not as a label on a product.  So the more positive word of mouth you can stimulate at product launch the bigger and better your brand.  So from a branding perspective, it makes good sense to launch on Facebook.

by Paul Marsden

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